Contact Us

Marketing Director

The role

Position: Marketing Director

Division: Growth

Status: Full-Time 

Location: Remote, offices in Atlanta, Dallas, New York City

Reports to: Chief Marketing Officer

This role has no direct reports

Your key responsibilities:

Marketing Execution

  • Direct Panda Marketing efforts towards the goal of of attracting new Buyers and Suppliers to become participants on the platform
  • Manage core marketing responsibilities for Panda, including market segmentation, target markets for buyers and sellers, key messaging for targets, brand identity and coordination for company publications and collateral
  • Create and maintain core marketing assets including websites, email templates, slide decks, infographics, social media posts, and other executions
  • Collaborate with Sales team to achieve Growth team OKRs (eg, coordinate marketing executions with sales campaigns, align messaging, look & feel with sales communications)
  • Collaborate with Strategy, Sales and Operations to create market facing thought leadership content
  • Manage strategies and tactics related to buyer and seller cultivation and activation
  • Own marketing campaign strategies, including social media, direct sales, advertising and other marketing campaign initiatives
  • Coordinate with internal and external resources to create marketing campaigns for buyers and suppliers
  • Develop and maintain brand messages that will resonate with target demographics
  • Negotiate compensation and project details for outside contractors related to marketing and promotions
  • Communicate the marketing plan to senior leadership
  • Maintain a strong understanding about Panda services, features and value to answer specific customer questions.
  • Participate in trade shows and conferences as a representative of Panda
  • Achieve agreed upon marketing metrics and outcomes within schedule
  • Coordinate with other team members and departments to optimize the marketing effort
  • Monitor customer, market and competitor activity and provide feedback to executive leadership team

Your key working relationships:

As a Marketing Director, you need to develop strong relationships with the following Stakeholders:

  • Internal:
    • Chief Marketing Officer
    • Chief Growth Officer
    • Vice President, Growth
    • Sales Executives
    • Director of Sales Enablement
    • Sales Associates
  • External:
    • Health System and digital health company marketing teams
    • Marketing partners


  • Bachelor’s degree in business, marketing, health, technology, communications, or related field.  
  • Minimum of 3 years’ experience in digital marketing; Experience at a marketing agency a plus
  • Prefer to see demonstrated success managing email campaigns, including copywriting, graphic design (including hiring/managing designers and creatives), performance management
  • Experience/familiarity with maintaining a marketing funnel leveraging common CRM and marketing tools & functionality
  • Experience working with HubSpot CRM and HubSpot’s Marketing Hub a plus
  • Prefer practical experience working in one or more areas of digital health including mobile medical apps, digital therapeutics, HIT, remote monitoring / wearables, personalized healthcare, or telemedicine
  • Excellent organizational, communication, and  interpersonal skills

About Panda

Panda is a marketplace that transforms how health systems discover, procure, and implement digital innovations that make life better for consumers. The results? A digital transformation that drives More Revenue, Faster Revenue, Less Cost, and Network Value to help health care providers and innovative technology companies advance their patient care missions.

Apply now
Home Digital Health Solutions About Panda News Results Careers Contact Us