Director, Category Growth

Overview

The primary purpose of this position is to execute on Panda’s growth strategy by defining and executing upon
categories of digital health, through consulting with Panda buyer health systems, and sourcing best-in-class suppliers to be listed onto Panda’s digital health marketplace.

The role

Position: Director, Category Growth
Division: Growth
Status: Full-Time
Location: Remote
Reports to: Chief Growth Officer

Your key responsibilities

Digital health intelligence [50%]

● Explore and define digital health categories through research and engagement with health systems,
suppliers, market intelligence tools and other relevant materials

● Stay up-to-date on investments, trends, suppliers and categories for existing and future capabilities of
digital health; attend relevant industry events, trade shows, conferences, etc.

● Develop digital health category roadmaps articulating current and future state scenarios

● Draft category and buyer briefs according to existing and anticipated Panda digital health categories, to
build intelligence both internally and with Panda health system buyers

● Engage and develop relationships with digital health suppliers, to obtain intel, review use cases and
features, and engage them in the Panda marketplace approach, in advance of RFI/RFPs

● Document and store quantitative and qualitative intelligence on digital health categories, suppliers and
health system buyer needs, for streamlined access and insights

● Engage health system buyers in the rationale, role, and impact of digital health categories and relevance
of suppliers to their market needs

Sourcing and vetting [35%]

● Source digital health suppliers according to category roadmap and in alignment with market/buyer intel,
undertake a robust and structured process to narrow the field of suppliers

● Undertake engagements with suppliers, and through relationship development, work to align with the
goals and values of the Panda marketplace

● Assist Panda operations team to design and implement the RFI process, on a per category basis
Marketing and communications [15%]

● Review market intel to develop collateral material for internal and external audiences, including though
not limited to Panda website, health system buyers, Board and aligned partners

Your key relationships

As Director, Category Growth, you need to develop strong relationships with the following Stakeholders:

Internal:
o Chief Growth Officer
o Vice President, Growth
o Senior Director, Marketplace
o Director of Sales Enablement

External:
o Health System C-Suite and Senior Executives
o Health System digital health and procurement resources
o Digital health vendor/supplier leadership teams

Experience and qualifications

● Bachelor’s degree in business, health, technology, communications, or related field

● Minimum of 5 years’ experience in healthcare consulting, provider sales/innovation, or digital health

● Practical experience working in one or more areas of digital health including mobile medical apps, digital
therapeutics, HIT, remote monitoring / wearables, personalized healthcare, or telemedicine

● Digital health sourcing and/or venture experience is preferred

● Experience conducting market intelligence with respect to delivering digital health insights

● An understanding of healthcare technologies, with respect to EMRs, provider directories, patient portals,
CRM, RCM and call centers, with a focus upon sales and marketing to leading health systems

● Excellent organizational, communication, and interpersonal skills, with experience of engaging with health
system C-suite executives, and digital health supplier leaders.

About Panda

Panda is a marketplace that transforms how health systems discover, procure, and implement digital innovations
that make life better for consumers. The results? A digital transformation that drives More Revenue, Faster
Revenue, Less Cost, and Network Value to help health care providers and innovative technology companies
advance their patient care missions.

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